Understand the objective
Map campaign goals, target audience requirements, and key performance signals.
Pre-auction supply intelligence
Intelligent supply,
for outcomes.
SPLAI applies AI-driven pre-auction signal and audience intelligence to engineer programmatic supply before activation—helping agencies and advertisers improve media performance, operational efficiency and business outcomes.
PRE-AUCTION SUPPLY INTELLIGENCE
Better supply decisions, before media is activated.
SPLAI helps advertisers and agencies improve programmatic outcomes by connecting AI-powered audience intelligence, quality signals and outcome-led curation before activation.
Premium supply
Direct access to global, regional and local publisher inventory, optimized via AI path analysis.
Intelligent curation
Curation driven by AI audience and signal intelligence to match inventory with campaign goals.
Outcome-led activation
Curated deals activated through the buyer’s preferred DSP, optimizing outcomes in real time.
The SPLAI approach
Intelligence applied
before the auction.
SPLAI connects campaign objectives with AI-driven audience, quality and supply-path signal intelligence to design curated deals before media is activated.
Curate the supply
Deploy AI-driven audience and signal intelligence to evaluate quality, context and path integrity.
Activate for outcomes
Deploy curated deals through the preferred DSP and optimize against business outcomes.
GOOGLE AUTHORIZED BUYERS CASE STUDY
Curation delivered stronger business outcomes.
SPLAI connected media and business data to prioritise supply that generated valuable user sessions, rather than simply more impressions or clicks.
Read the official case studyFigures reported in the Google Authorized Buyers case study. Individual results may vary.
15x
Growth in session rate
12%
Reduction in engagement costs
Why SPLAI
Designed for media, operational and commercial impact.
Better media outcomes
Supply structured around campaign objectives and measurable business actions.
Greater efficiency
Less manual discovery, packaging and campaign administration across the activation process.
Stronger commercial value
Flexible curation models that support client performance and agency economics.
1.8Tavailable weekly impressions
Premiumglobal, regional and local publishers
Cross-screendisplay, OLV, CTV and in-app
Flexible by design
Your workflow.
Your operating model.
Activate through a managed or collaborative model—fully integrated with your existing programmatic buying workflow and supported by supply curation expertise.
Managed
Collaborative
Integrated with your buying workflow
Start a conversation
Make your supply
work harder.
Talk to SPLAI about building a more intelligent, efficient and outcome-focused supply strategy.
sales@splai.tech