Understand the outcome
We map business objectives, campaign signals and success metrics before supply is selected.
Pre-auction supply intelligence
Intelligent supply,
for outcomes.
SPLAI engineers programmatic supply before activation—helping agencies and advertisers improve media performance, operational efficiency and business outcomes.
PublishersSSPsSPLAIDSPsBuyers
Google Authorized Buyers case study
Curation delivered 15x growth in session rate.
SPLAI connected media and business data to prioritise supply that generated valuable user sessions—not simply more impressions or clicks.
15xgrowth in session rate
12%reduction in engagement costs
Individual results may vary. Figures are reported in Google's Authorized Buyers case study.
How it works
More supply is not the answer.
Smarter supply is.
SPLAI brings together buyer objectives, campaign signals and supply intelligence before activation—so each deal is designed around the outcome it needs to deliver.
Engineer the supply
We evaluate quality, relevance, path integrity and expected performance to build a curated supply strategy.
Activate your way
Curated deals are activated through your preferred buying platform and optimised against meaningful outcomes.
The SPLAI Engine™
Intelligence applied
before the auction.
SPLAI sits within the programmatic value chain, connecting buy-side objectives with supply-side intelligence before media is activated.
Objective mapping
Quality scoring
Signal intelligence
Supply-path integrity
Input
Publisher
supply
supply
SPLAI
ENGINE™
Output
Curated deal
activation
activation
What this unlocks
Designed for media, operational and commercial impact.
Better media outcomes
Supply structured around campaign objectives and measurable business actions.
Greater efficiency
Less manual discovery, packaging and campaign administration across the activation process.
Stronger commercial value
Flexible curation models that support client performance and agency economics.
1.8Tavailable weekly impressions
Premiumglobal, regional and local publishers
Cross-screendisplay, OLV, CTV and in-app
Scale reflects current stated platform access and should be reviewed before publication.
Flexible by design
Your workflow.
Your operating model.
Activate through a self-service, managed or hybrid model—integrated with your existing programmatic workflow and supported by supply expertise.
Self-service
Managed
Hybrid
Start a conversation
Make your supply
work harder.
Talk to SPLAI about building a more intelligent, efficient and outcome-focused supply strategy.
sales@splai.tech