Pre-auction supply intelligence

Intelligent supply,
for outcomes.

SPLAI engineers programmatic supply before activation—helping agencies and advertisers improve media performance, operational efficiency and business outcomes.

See how it works View Google case study
PublishersSSPsSPLAIDSPsBuyers

Google Authorized Buyers case study

Curation delivered 15x growth in session rate.

SPLAI connected media and business data to prioritise supply that generated valuable user sessions—not simply more impressions or clicks.

15xgrowth in session rate
12%reduction in engagement costs
Read the official case study

Individual results may vary. Figures are reported in Google's Authorized Buyers case study.

Google Authorized Buyers case study showing 15x growth in session rate and 12% reduction in engagement costs for SPLAI

How it works

More supply is not the answer.
Smarter supply is.

SPLAI brings together buyer objectives, campaign signals and supply intelligence before activation—so each deal is designed around the outcome it needs to deliver.

01

Understand the outcome

We map business objectives, campaign signals and success metrics before supply is selected.

02

Engineer the supply

We evaluate quality, relevance, path integrity and expected performance to build a curated supply strategy.

03

Activate your way

Curated deals are activated through your preferred buying platform and optimised against meaningful outcomes.

The SPLAI Engine™

Intelligence applied
before the auction.

SPLAI sits within the programmatic value chain, connecting buy-side objectives with supply-side intelligence before media is activated.

Objective mapping Quality scoring Signal intelligence Supply-path integrity
Input Publisher
supply
SPLAI
ENGINE™
Output Curated deal
activation

What this unlocks

Designed for media, operational and commercial impact.

Better media outcomes

Supply structured around campaign objectives and measurable business actions.

Greater efficiency

Less manual discovery, packaging and campaign administration across the activation process.

Stronger commercial value

Flexible curation models that support client performance and agency economics.

1.8Tavailable weekly impressions
Premiumglobal, regional and local publishers
Cross-screendisplay, OLV, CTV and in-app

Scale reflects current stated platform access and should be reviewed before publication.

Flexible by design

Your workflow.
Your operating model.

Activate through a self-service, managed or hybrid model—integrated with your existing programmatic workflow and supported by supply expertise.

Self-service Managed Hybrid

Start a conversation

Make your supply
work harder.

Talk to SPLAI about building a more intelligent, efficient and outcome-focused supply strategy.

sales@splai.tech