Define the objective
Align campaign goals, audience requirements and the signals that will determine success.
PRE-AUCTION SUPPLY INTELLIGENCE
Intelligent supply,
for outcomes.
SPLAI uses AI-driven audience and media signals to shape higher-quality programmatic supply—helping agencies and advertisers reduce waste and connect media investment to meaningful business results.
WHAT WE DO
Better supply decisions,
made earlier.
SPLAI brings together premium inventory, audience signals and outcome-led curation in a single intelligence layer between supply and activation.
Premium supply
Access global, regional and local publisher inventory across high-quality media environments.
Signal-led curation
Evaluate audience relevance, media quality, context and supply-path integrity before deals are created.
Buyer-ready activation
Deliver curated deals through the buyer’s preferred DSP and existing programmatic workflow.
THE SPLAI APPROACH
From campaign objective
to curated deal.
SPLAI translates buyer goals into a supply strategy designed around the audiences, environments and signals most likely to perform.
Engineer the supply
Assess inventory against relevance, quality, context and path efficiency to create the right supply mix.
Activate and improve
Launch curated deals through the preferred DSP and refine them using campaign and business data.
GOOGLE AUTHORIZED BUYERS CASE STUDY
Curation delivered stronger
business outcomes.
By connecting media performance with business data, SPLAI prioritised supply that generated valuable website sessions—not simply more impressions or clicks.
Read the official case studyFigures reported in the Google Authorized Buyers case study. Individual results may vary.
15x
Growth in session rate
12%
Reduction in engagement costs
WHY SPLAI
Built to improve the economics
of programmatic media.
Better media performance
Focus investment on supply aligned with campaign objectives and meaningful user actions.
Greater operational efficiency
Reduce the manual work involved in supply discovery, deal creation and campaign management.
Stronger commercial value
Create flexible curation models that support both client performance and agency growth.
1.8TAvailable weekly impressions
PremiumGlobal, regional and local publishers
Cross-screenDisplay, online video, CTV and in-app
FLEXIBLE BY DESIGN
Work with SPLAI
in the way that fits your team.
Choose a managed or collaborative approach, integrated with your existing buying platforms and supported by dedicated supply expertise.
Built around your workflow
No replacement of your DSP, buying process or existing technology stack.
START A CONVERSATION
Put better supply behind
your next campaign.
Tell us what you are trying to improve, and we will explore how supply intelligence and curation could support it.
sales@splai.tech